Marketing Manager - Travel & Transportation

UK - London


Marketing Manager/Group Marketing Manager - Travel & Transportation

Company: Leading global information technology solutions organization, servicing customers in Europe, North America, Middle East, Asia and Australia. It offers services in Infrastructure Management Services, Application Development & Maintenance, IP Asset or Platform Solutions, and Business Process Outsourcing to organizations in the Travel & Transportation, Financial Services, Manufacturing/Distribution, Healthcare and Government sectors. The company is listed on the National Stock Exchange of India.

Job Description
This is a newly created, pivotal role with high visibility across the organization. The role will report into the Marketing Director, Europe and Americas with a dotted line into the Global Head of Travel & Transportation and be responsible for the following:

• Work with BU head to define Europe/US go to market strategy for Travel & Transportation.

• Design, develop, execute and report on demand generation initiatives aimed specifically at our target account list. This will include liaising with external marketing and telemarketing agencies as well as creating your own campaigns.

• Work with client partners to develop and execute Account Based Marketing programs to strategic accounts within Europe/US

• Engage actively with Analysts and Advisors to educate them on our offerings and open new opportunities for the sales team.

• Work with BU heads, client partners and corporate marketing to develop news sales enablement tools including presentations, brochures, white papers and videos to help better position our business.

• Produce monthly report for all marketing initiatives, tracking MQLs, SQLs and accurate budget information utilising Pardot.

• Own the planning, execution and reporting of all marketing initiatives aligned to Travel & Transportation within Europe and US.

• Share best practice/ideas with the global marketing organisation to improve cross region/industry knowledge and reduce duplication.

Salary range:
Dependent on Experience

Role may require occasional travel to UK/India

Desirable Skills
Experience of working in a global organization.
Experience of working with or for the Travel & Transportation industry
Campaign Management experience
4-8 Years' experience in a Marketing Manager / Head of Marketing role or equivalent
CIM or recognized marketing qualification desirable.

This is position is no longer available

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